MLM Training – How Do You Know You Are Offering the Right Products?
When the MLM Company through which you run your own network marketing business has a vast array of products, how do you know you are offering the right products or promoting the right products that will help potential customers?
Take the example that the MLM Company operates in the health niche and has products in the sub categories of health and fitness, weight loss, and skin care. It is possible that certain prospects may be interested in more than one product range but you cannot sell them everything so it makes more sense to determine what the prospect or potential customer really wants or needs, and to determine what their top priority is.
The only way you will ever achieve this is to know your products and know your prospects. The former should be straightforward through focused training (the backbone of all network marketing) and understanding the real benefits of each product. The latter may seem more of a challenge but, in reality, is also relatively straightforward.
You are going to have to narrow down the choices — and the only way you can do that is to get the prospect to open up and talk freely. The best way in which to achieve this starts with how you greet the person.
The greeting is that part of the inviting formula where you get the prospect to talk freely and openly to you, and you do not move to the second step of the formula, which is to qualify them, until they do and are talking freely and openly to you. Then, and only then, you can ask them what’s important to them.
If you just ask them what’s important to them straight out without building any kind of rapport, the chances of them opening up will be extremely slim.
That’s not going to work so you are going to have to talk to them!
I would find something that I could relate to that person with, and then continue the conversation centered on that common ground.
While chatting listen to what the person is saying. Is this person voicing a need to you? Can you then build on that and get them to tell you what they think the real problem is? For those network marketers who genuinely have a willingness to help people, this will come easy to them. Prospects will detect that they care, that they are truly interested — and will open up.
So, you have to get the person to actually tell you. You can then narrow it down to a particular product range and decide which would be the best product to sell to them or promote to them knowing that it will help them.
That’s what you do when you have a vast group of products. It also allows you, in any conversation, to kind of know that you probably have a product or service somewhere in there that’ll help the person, because people have more than just one need or want.
Get more tips and learn how to apply the Inviting Formula to build your MLM business. Sponsor easily with FREE MLM Training Information.
Free MLM Presentation Tips and Power Secrets from author and trainer Tim Sales who teaches MLM business owners how to build a huge MLM business whilst working only part-time http://www.FirstClassMLMTools.com
Article Source: http://EzineArticles.com/?expert=Tim_Sales
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